In February 2009 we witnessed many young men sign letters of intent to play football for colleges and universities across the country. Television coverage, talk radio, and newspapers were at the high schools of these talented teens, just to see what schools they would choose.

March brought us the most exciting tournament in either professional or college sports, the NCAA Men’s Basketball Tournament. Along with all the attention placed on the future and current student athletes, come great expectations.

In both instances many of us think which player has the potential to become the next great professional athlete? From the time they enter college until the time of their exit their every move will be evaluated and scrutinized.

As the NCAA states in its commercials, of the thousands of athletes it represents, many will go pro in something other than sports. Knowing this, what happens if they are not chosen to play professionally? With that thought in mind our focus as parents, teachers, administrators and advisors is to emphasize the use of “The Network”.

The Network includes coaches, professors, advisors, former athletes, current students and alumni. The network can be a valuable asset to those that know how to use it. It can open doors to new opportunities in many aspects of life, from athletics to career options; the network is a viable source for many.

As they go off to college, or exit from it, we must teach our young people to build and utilize their own network to help them reach their goals in life. We have to teach them to use but never abuse the network and what it stands for. It is a way up, a way out, and a way to receive guidance.

To make proper use of the network, we must inform them that they must protect their name, by staying away from trouble. Typically, many don’t understand the consequences of this, and subject themselves and their families to more scrutiny. They must realize they need to carry themselves with class and dignity at all times. Participate only in things in which their family, the institution, and community will be proud of.

Also we must inform them that while they have an obligation to the institution that they represent, the institution has an obligation to them as well. For example, a college player interested in sports management, or sports training should ask for assistance finding an internship in those fields. Coaches, or the school's career center would welcome the opportunity to help a player fulfill this request.

We that are in a position to help must do so not for material gain, but to better a young persons chances to be successful. That is what the network is all about, helping someone find what they need along this journey called life.

So while we marvel at the skills of these athletes, let’s be sure to inform them of the opportunity they have to utilize the network within college sports. The network is strong and can help build a bridge to a better life for athletes and future generations as well. Let’s keep moving young men and women forward with help from The Network.